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Showing posts with label The Making of Jinellycakes. Show all posts
Showing posts with label The Making of Jinellycakes. Show all posts

We're Open + Our Valentines Day Promo Video

Hi everyone!

I'm beyond excited to finally be able to announce the opening of my baby, JINELLYCAKES!

After much prayer, research and deliveries from the mail man - we're ready to go just in time for Valentines Day! In celebration, I created a video to showcase the available menu for Valentines Day!

At this time, I'm only able to offer delivery to Brooklyn, Queens and Nassau County, but nationwide delivery will be available in the blink of an eye!

I'm very excited for this journey and am so grateful that you're coming along for the ride.



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special delivery| JARS!

Another exciting moment here in Studio Jinellycakes - the arrival of more packaging!

Can you guess what these are for?


One more step closer to our Grand Opening...

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taste testing: SMORES CUPCAKE

Most of these days are spent perfecting the menu for Jinellycakes!


Smores is one of my favorites! Sure it looks harmless, but this cupcake is packing chocolate, marshmellow and graham crackers on the inside - just like smores you'd make by the fire!


Stay tuned for more updates on our flavors and toppings!

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special delivery: Packaging Shipment #1

A moment reminiscent of Christmas morning: We've received our first shipment
containing packaging supplies for Jinellycakes - very exciting!

When it came to choosing packaging for the products, I tried to be as
enviornmentally concious as possible:


The twine is 100% cotton + Bio-degradable


Our spoons are made from farmed birch trees which are constantly
being replaced in the area, is biodegradable in under 6 months and
 doesn't contain any glazes, bleaches or dyes!


What am I most excited about? The frosting tips! :)


Enjoy the rest of your Friday!

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the story of JINELLYCAKES.

As a child, I always looked forward to Sunday mornings. Without fail, it was one day of the week that I would wake up to the aroma of freshly baked cake - a different one each week. My mom loved to bake and was known for the elaborate cake decorating skills and attention to detail. In addition to baking every Sunday, she would make outrageous cakes for my birthday that I always looked forward to!

Throughout my childhood spent in Jamaica, we also frequented a local bakery called Sugar & Spice where I would paste my face against the glass case and stare at the cupcakes. The frosting was always Blue or Orange to coincide with the color of the establishment - mom always got me vanilla.

Despite the fact that I always loved pastries, my mom is a talented baker and all the women in my family are amazing cooks - I never took an interest in being in the kitchen, instead I would bury myself in school work. I was the kid who would tell my mom that I would learn, only wait for my Que to lick the batter and leave until everything was finished (sorry mom). I got use to playfully being made fun of by my entire family for not knowing my way around the kitchen, and that was fine with me :)

It wasn't until my wedding day that I made a joke during my vows to learn how to cook - a vow that my husband would remind me of everyday. So what did I choose for my first experiment in the kitchen? Cupcakes! Sure it would have been nice to learn how to cook a meal, but why? With my 8 year old sister in tow, I tried my hand at baking cupcakes from scratch...and it was a disaster! Not to be defeated, I got back in kitchen and finally saw some success.

Since this day, I've been addicted to baking cupcakes and the reactions I'd get from people who ate them. I would try different recipes every couple of days and family would devour them before I knew it. Soon I started getting yelled at if people would come over and I was out of cupcakes, lol. I decided to start a little cupcake business and was able to complete a couple orders, before I started working full time and focused all my energy on that instead. Much to the dismay of my loved ones, I no longer had the time or energy to bake.

A year later, I've put my company back together with more products and services - we're better than ever!

The name "Jinellycakes" comes from "Jin", the name my family calls me and "Nelly", a nickname given to me by my childhood friends.

On this blog I hope to share with you all the behind the scenes of Jinellycakes, updates, inspiration,  hopefully some successes and who knows...maybe the road to opening up my own storefront.

Thanks for stopping by!

www.jinellycakes.com coming soon

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